I love creating digital interfaces that are simple for users and help boost conversion. I’m skilled at managing teams, fostering collaboration, and driving productivity to achieve common goals. I create strategic design that aligns Business, Tech & Users for fast-growing startups.
Roles and Responsibilities
- Identify new product opportunities, articulate product goals, and contribute to customer-centric metrics OKRs.
- Build relationships with Product Managers and Engineering partners and work cross-functionally to develop a user-centered product goal.
- Partner with other designers, content strategists, and researchers to refine design systems and integrate new features into our evolving products.
- Own project priorities, including finding and aligning resources to help with the design project work.
- Own a design process, design system, or design language across teams or products.
- Leading and managing a team of designers , providing mentorship, guidance, and fostering a collaborative and creative environment.
- Leading the creation of user interface (UI) designs and user experience (UX) flows that are intuitive, engaging, and aligned with best practices and design principles.
Companies I worked with as a UX and Product Designer
Over the past 8 years, I’ve worked with a diverse range of clients, from startups to established companies. I love crafting interfaces that delight users and help businesses grow.
B2B Projects
Customer Service Application
Type : Enterprise Application Design Leadership with Ideation, Prototyping to Implementation
My Role : Sr. Lead Product Design
Allenbrothers.com required a robust customer service application with features to streamline customer interactions, empower agents to assist customers effectively, and enhance the overall shopping experience.I designed a sophisticated customer service application consisting of three core modules: Customer, Ticket, and Order. These modules seamlessly integrate to provide a cohesive platform for managing customer inquiries, orders, and support tickets.
RETISIO- B2B Applications
As a B2B product designer, I specialize in crafting intuitive user experiences for Retisio’s suite of applications, optimizing workflows and enhancing productivity. My expertise lies in seamlessly integrating design and functionality to deliver impactful solutions tailored to the unique needs of businesses.- Stakeholders discussions
- Collaborating with cross-functional teams to define product requirements
- Crafting intuitive interfaces and interactions
- Continuously testing and refining designs through user testing
- Allocate resources effectively and prioritize tasks based on resource availability
B2C Projects
Brandsmartusa
I enhanced user Experience to increased CTR & conversions
I collaborated with the BrandsMart USA team to improve the user experience (UX) across their website, focusing on key areas to drive conversions.Challenges
- Streamlined product discovery and information access on Product Detail Pages (PDP) and Category Pages.
- Optimized the checkout process to reduce friction and cart abandonment.
- Redesigned the UX and information hierarchy to enhance product clarity, key feature presentation, and user flow.
- Completely revamped the checkout experience for increased intuitiveness and reduced steps, minimizing customer frustration.
yepme
Type: E-commerce Website
UI/UX E-commerce Usability Optimization + Redesign After 4 months of launching the website, We saw these results- 350% increase in orders
- 269% increase in sales
- 140% increase in conversion rate
High Street Labels
Type: E-commerce Website
At Highstreetlabels, a premium ecommerce platform for luxury goods, I spearheaded a team of graphic and UI designers. I designed the user experience from start to finish, crafting the homepage, category and subcategory pages, product details pages, and the entire checkout wizard to ensure a seamless and visually appealing shopping journey for customers.
Fashion And You
Founded in 2010, Fashionandyou.com is India’s most-loved online shopping club.
My Role
- E-mail marketing campaign with max CTR
- I improved the information architecture of the entire website.
- Implement strategies and reduced cart abonnement
- Worked with Google advertisement marketing team
MANY MORE.. COMING SOON
– Design Strategy
– Design Research
– Feature Analysis
– Design System
– Mobile-first approach
– Responsive Design
– Figma
– Adobe XD
– Axure RP
– JIRA
– Balsamiq
– Responsive Design
– Clean and functional design
– Device and user friendly
– Efficient and Engaging
– Useful and business oriented
– Easy to use flow