With 10+ years in UX/UI and product design—including 5 years of consulting—I craft innovative, user-centered solutions with a strong focus on eCommerce. I specialize in user research, competitive analysis, and market trends to drive strategy. Proficient in wireframes, mockups, and high-fidelity prototypes, I work cross-functionally to ensure successful product launches. I refine designs using user feedback, data, and performance metrics, and help shape roadmaps, define MVPs, and prioritize features to meet business goals.
www.brandsmartusa.com Case Study
As part of the BMUSA project, I conducted a comprehensive UX/UI audit of the website, utilizing the Heuristic Evaluation and VIMM Model. Collaborating closely with the BMUSA UX Research team in the US, I identified and introduced new features to enhance the user experience. Additionally, I revamped the Product Detail Page (PDP) and checkout process, resulting in a 10% increase in cart value.
www.commercialevs.com
As a UX designer, I developed a platform specifically designed for commercial vehicle dealers. Through extensive research and collaboration with the US-based UX team, I gained a deep understanding of dealers’ needs and requirements for listing their vehicles. I created wireframes and prototypes, conducted user testing, and successfully implemented the platform based on the insights gathered.
www.electronicexpress.com
I enhanced the PDP, PLP, and checkout process to streamline user flow, improve UX, and increase cart value. I closely worked with Electronic express UX team and guided them on the next steps.
www.equippers.com
Conducted a thorough analysis to identify opportunities for growth. Subsequently, optimized the PDP, PLP, and checkout wizard to improve user flow, UX, and drive higher conversions.
www.vitamix.com
UX / UI REVIEWS
I have done UX/ UI reviews of many websites based on VIMM Model and Heuristic evaluation rules.
Vas Data Services Private Limited
www.yepme.com
Role : UX Researcher
Indiamart
Indiamart Experience
– Designed websites for clients
– Convert the website in to Web version using HTML and CSS
– Upload on Hosting/ Staging and Main Server
What people says about me?
